![]() ![]() But it is the preferred style for Internet readers. If you spoke in this manner, it would be considered blunt and perhaps a little rude. This style calls for a very direct approach. To write effectively for the web, you need to do the opposite, and come to the point immediately. To write an essay, you start with an introduction and you gradually build up to your conclusion. Front-loading your contentįront-loading is different to the style you were taught in school or university for essay-writing. When the least important information is at the bottom, articles can be easily shortened by editors without damaging the structure of the story. ![]() This style also has the advantage of allowing editors to chop off the bottom of articles at any point so that the story will fit into the required space on a newspaper page. This style allows newspaper readers to skim their newspapers for a quick news update they can choose to read only partway through an article knowing that the information they fail to read at the end is not going to be as important as the information at the beginning. The least important information is at the bottom. They front-load their story, putting the essential and most attention-grabbing elements first, followed by supporting or explanatory information in order of diminishing importance. Journalists are taught to write news stories using this inverted pyramid structure. (See below for how to front-load your paragraphs). By front-loading each paragraph, you allow your readers to skim through the first sentences of every paragraph to get a quick overview of your entire article.By starting with your conclusion, the first few sentences on your web page will contain most of your relevant keywords, boosting your SEO.Readers can stop reading at any point and still come away with the main point of your article.Readers can quickly assess whether they want to read your entire article.This style of web writing or news story writing has many benefits: This style is called an ‘inverted’ pyramid simply because it is an upside-down pyramid with the most important information at the top. Sometimes referred to as Front-Loading, it means you should put your most important information firstwhen writing for the web. In journalism, this method of starting with your conclusion is called the Inverted Pyramid style. Everyone who writes for the Web needs to learn to write this way. Writing in the Inverted Pyramid style has many benefits for your readers. ![]()
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